August 15, 2009 Cebu City – The Philippine Long Distance Telephone (PLDT) Company has launched its Negosyo Boost here to help increase the productivity of small and medium scale enterprises (SMEs) through the use of information technology (IT) in Cebu.
Negosyo Boost is part of the PLDT SME-Nation program strategically marketed for small and medium businesses featuring IT solutions for development activities using high-tech telecommunication and up-to-date connectivity services.
It offers business packages intended for those either starting or expanding their business.
Christian Lim, PLDT SME-Nation Product Manager said, during the Negosyo Boost launching Saturday, that the new product is PLDT’s way of helping SMEs here to be globally competitive, as these firms dominate the country’s business sector, employing some 70 percent of the current workforce.
Lim said that to make local SMEs globally competitive they must embrace IT benefits mainly featured in Negosyo Boost packages conveniently bundling both broadband connectivity and business-enabling hardware like netbooks and printers.
Nilo Bantilan, PLD SME head for Visayas and Mindanao disclosed that through the new product, the SMEs can now avail of affordable IT business solutions to increase its market and productivity.
He added that aside from urban based SMEs, those with businesses in the rural areas can also take advantage of the packages as PLDT-SME Nation has come up with initiatives catering to their needs.
It will be recalled that based on a recent global investment spending study, 36 percent of SMEs expressed their desire for IT solutions to boost its efficiency in the market.
The survey however also showed that managing IT budgets is a big concern among SMEs with 37 percent saying it is a major challenge.
Meanwhile, PLDT-SME Nation Vice President and Head Kat Luna Abelarde said, in a press statement, that “start up businesses and medium enterprises make up a large chunk of the current business landscape and in this time of crisis, the Negosyo Boost packages hope to encourage and support them with their growing businesses as they truly are the backbone of the country’s economy.”
Luna also said that with Cebu as one of the pioneering centers in business development for SMEs in the south, more entrepreneurs here are expected to take advantage of the packages offered.
Moreover, the Negosyo Boost packages offers three options, that is, the Negosyo Launch for start-up SMEs that include PLDT myDSL Biz, PLDT landline, Netbook and HP 3-in-1 printer; Negosyo Advance for businesses already making a name for themselves which will have PLDT myDSL Biz, WeRoam Plan for wireless connectivity, notebook, and HP 3 in 1 printer; and the Negosyo On the Go for SMEs already intending to expand where the package will include a We Roam plan, two PLDT landline plus and a Netbook.
Furthermore, Lim explained that the offerings can be availed at P3,000 a month with a one time fee of P2,000, while clients can also avail of upgraded notebooks for their packages. (Manila Bulletin)
Cebu City is located on the central eastern part of Cebu Province, an island at the center of the Visayas in Southern Philippines.
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